Unbox the Curiosity

Brand Identity Guidelines — 2026

01 — Introduction

About Tinylabs

A creative innovation lab built on curiosity, designing playful, intelligent experiences that make experimentation simple and exciting.

About
Who We Are
Tinylabs is a creative innovation lab built on curiosity, where we design playful, intelligent experiences that make experimentation simple and exciting. We exist to turn curiosity into confidence.
Mission
What We Do
To make exploration accessible, engaging, and empowering through thoughtful design and intuitive experiences. We simplify complexity, encourage experimentation, and help ideas grow with clarity and confidence.
Vision
Where We Go
Small ideas spark big futures. We believe innovation begins with curiosity, and Tinylabs exists to nurture that first spark into something meaningful and impactful.

Brand Values

Curiosity Clarity Creativity Confidence Consistency

02 — Color System

Color Palette

The Tinylabs palette evokes warmth and creativity. Balancing natural tones with vibrant highlights, it creates a modern visual identity grounded in nature.

Core Palette

#3FCD5F
Bio-Logic Green
HEX#3FCD5F
RGB63, 205, 95
CMYK69, 0, 54, 20
Pantone7481 C
#70B78D
Sage Green
HEX#70B78D
RGB112, 183, 141
CMYK50, 10, 57, 0
Pantone5645 C
#E2B358
Timber Gold
HEX#E2B358
RGB226, 179, 88
CMYK0, 21, 61, 11
Pantone7408 C
#0177FB
Energy Stream Blue
HEX#0177FB
RGB1, 119, 251
CMYK100, 53, 0, 2
Pantone285 C

Supportive Palette

#FFFFFF
White
HEX#FFFFFF
RGB255, 255, 255
CMYK0, 0, 0, 0
PantoneWhite
#2B2B2B
Graphite Black
HEX#2B2B2B
RGB43, 43, 43
CMYK69, 63, 62, 58
PantonePMS Black 7 C
#492601
Walnut Brown
HEX#492601
RGB73, 38, 1
CMYK38, 77, 100, 62
PantonePMS 4625 C

03 — Typography

Type System

Two typefaces work in harmony — DynaPuff brings organic, playful energy; Geist delivers technological precision. Together they express the full Tinylabs story.

Primary Display Typeface Google Fonts
View on Google Fonts
DynaPuff

DynaPuff provides the “Nature and Play” half of the equation. Its distinct, character-rich letterforms bring a tactile, approachable, and playful energy that feels right at home on eco-friendly packaging.

Regular400
The quick brown fox
400
Medium500
The quick brown fox
500
SemiBold600
The quick brown fox
600
Bold700
The quick brown fox
700
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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Secondary Body Typeface Google Fonts
View on Google Fonts
Geist

Geist provides the “Technology and Precision” half of the equation. A highly legible, modern sans-serif tailored for digital interfaces, balancing playful headings with a clean, tech-forward aesthetic.

ExtraLight200
The quick brown fox jumps
200
Regular400
The quick brown fox jumps
400
Medium500
The quick brown fox jumps
500
Bold700
The quick brown fox jumps
700
Black900
The quick brown fox jumps
900
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % & * ( ) _ +

05 — Visual Language

Brand Personality

The Tinylabs visual language is rooted in one narrative: “Organic Play for Growing Minds.” Every design decision reflects this balance of warmth and intelligence.

Organic Warmth
Colors drawn from nature — greens, golds, and earth tones — create warmth far from cold, metallic STEM clichés.
Playful Intelligence
Bold, rounded forms signal approachability. DynaPuff carries personality while Geist keeps content sharp and precise.
Confident Clarity
Every element communicates with intention. Simplicity is a feature — reduce noise and let ideas breathe.
Texture & Pattern
Organic textures and nature-inspired patterns add depth — reinforcing the hands-on exploratory spirit of the brand.
Illustration Style
Characters are rounded, expressive, and optimistic — celebrating discovery and making STEM feel welcoming to every child.
Digital & Web UI
Clean interfaces with generous spacing, rounded corners, and the brand color system guide users with confidence and delight.
Tinylabs Visual Language

Brand Guidelines PDF

Download the complete Tinylabs Brand Identity Guidelines document.

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